Farmer’s Yarn is a network for small-scale British wool producers – farmers producing under 500kg of wool a year – and the makers, retailers, and customers who want to buy directly from them.
We exist because British wool is undervalued, and the farmers who produce it deserve better. Our role is to shorten the distance between fleece and finished product, and to ensure more of the value stays at the farm gate.
Farmer’s Yarn wool and natural fibres come directly from British farms.
We focus on producers who know their animals, their land, and their wool and fibre – not on volume.
The Farmer’s Yarn Promise is the set of principles every member of the network commits to.
Rather than using formal certification schemes – which often add cost and paperwork without returning value to farmers – we ask members to uphold shared standards around animal welfare, land stewardship, fair pricing, and honest storytelling.
It’s built on relationships, not labels.
Most certification schemes weren’t designed for small-scale wool producers. The auditing costs alone can make them unviable at this scale.
The Farmer’s Yarn Promise achieves the same goal – accountability and trust – through direct relationships, transparency, and shared responsibility across the network.
We prefer to be precise rather than overuse the word “sustainable.”
What we can say is this:
It’s not a perfect system, but it is a more transparent and grounded one.
British wool is durable, breathable, and suited to the climate it comes from.
More importantly, buying British wool directly supports the farmers and landscapes that produce it. It is one of the most traceable natural fibres available – if you know where to look.
Farmer’s Yarn is for:
The Farmer’s Yarn membership network is currently in soft launch, growing through direct invitation as we build it carefully.
Members share a commitment to the Farmer’s Yarn Promise and gain access to a community of producers, makers, and retailers working toward a more transparent and functional British wool supply chain.
If you would like to become a member, we would love to hear from you.
Farmer’s Yarn products are identified through swing tags and point-of-sale materials carrying the Farmer’s Yarn name.
These link back to the farm where the wool was produced. The tag is a starting point – the story behind it is the point.
Farmer’s Yarn supports farmers by:
British Wool operates at a national scale, handling wool marketing for larger producers.
Farmer’s Yarn focuses specifically on small-scale farmers producing under 500kg of wool per year.
Farmer’s Yarn is available through a growing network of makers, retailers, and events.
As the network expands, so will availability. If you are a maker or retailer interested in stocking Farmer’s Yarn, or a producer interested in joining, we encourage you to get in touch.
