Join us for our next Farmers Yarn Zoom Room with Kate Todd from Produced Nearby, who’ll be talking about marketing for small wool businesses. For many small-scale wool producers and makers, creating a beautiful product is only half the story. Finding the right customers, communicating what makes your wool special and working out where to spend your limited marketing time and money can be much harder. Kate will share practical advice on how small businesses can market themselves effectively, build a strong story around their products and reach the people most likely to buy from them — without needing a huge marketing budget. There will also be plenty of time for questions and discussion, so bring along your own marketing challenges, ideas and experiences.