Wool carrying the Farmer’s Yarn mark can be traced back to named UK farms.
Farmer’s are paid above the published annual British Wool auction average for their fleece type.
Wool is processed within the United Kingdom.
Land animals and farmers are the priority, with farmers working to improve soil health and animal and farmer wellbeing.
And the people who handle the fleece – from farmer to finished product – are valued and respected.
On hills and in fields, in the work of people who know their land and livestock.
British wool has shaped the landscapes and rural communities of the United Kingdom for generations.
Farmers Yarn supports small-scale British wool supply networks connecting farmers, processors, and makers who want to work closely with fibre and build lasting relationships.
Through traceability and stronger connections across the supply chain, we help ensure British wool continues to be valued and used to its full potential.
Sheep raised on UK farms by people who know their land and livestock
Wool carefully shorn and prepared for its journey through the British wool system
Scoured, spun, and prepared for use by mills and makers within the United Kingdom
Designers and producers working closely with British wool
Finished pieces made from traceable wool
We use the published annual British Wool auction average as our pricing benchmark.
Farmer’s Yarn helps small-scale producers and emerging brands access British wool before they are operating at volumes suited to working directly with British Wool.
This allows new businesses to experiment, develop products, and build confidence using British fibre.
As these businesses grow, we celebrate their progression to working directly with British Wool.
Our role is to support early market development – helping new makers get started while strengthening demand for British wool.
Together, we build confidence in British wool, from farm to finished product.
By creating clear, transparent commitments at a small scale, we help build price confidence at the farm level and trust in the marketplace.
We support producers who are working closely with their fibre, encouraging traceability, responsible stewardship and better farmgate pricing.
Through collaboration with British Wool, we contribute to a more resilient and connected wool ecosystem – one that keeps value within the United Kingdom and supports rural livelihoods.
It is about strengthening what already exists with clarity, fairness, and care.
